markets are conversations
let’s talk
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Andreu Costa Gatell
· Born and raised in Barcelona, 1.972
· Degree in Communication Sciences, Advertising, 1.996
· Experience in marketing, advertising and graphic design
· Jr. Qualitative Researcher at TNS, 2.001
· Freelance and regular collaborator to research institutes, consulting firms and clients, 2.002 – today (+15 years professional experience)
· Currently living in southern Spain, constantly travelling the country -Madrid, Barcelona, Valencia, Bilbao, etc.-
· Extensive experience in multinational projects
· Moderation and analysis in Catalan, Spanish and English
· Telecom, Auto, Pharma, FMCG-Consumer, Finance…
· Absolut commitment and reliability, no matter how small or difficult the task
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Research projects
Focus Groups and interviews
Online research
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· Including car clinics, etnographic interviews, shop-alongs, creative workshops, online fieldwork, etc.
· And, of course, countless analysis hours, briefs, debriefs, meetings, workshops…
More than a methodology, qualitative is an attitude.
I like my respondents to feel comfortable when talking to me, to lower barriers and start a conversation beyond a simple list of questions and replies. The most valuable insights, the real key learnings, usually arise when this qualitative link is successfully created.”
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PROPOSAL
MK and research goals analysis and further design, development and quotation of the proposal
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SETUP
Organization and coordination of recruitment, facilities, moderation guide, translation and interpretation, etc.
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FIELDWORK
Face to face and online moderation -focus groups, IDIs, shop-alongs, car-clinics, online communities…-
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ANALYSIS
Qualitative reports -topline, executive and full reports-; debriefs, presentations and workshops
let’s talk
Andreu Costa
T. (+34) 616 497 003
mail@andreucosta.com